Tern eBikes Case Study
Tern Bicycles has worked with DvG Creative across five product launch campaigns over three years, covering models including the GSD, Orox, Quick Haul Long and NBD.
Over that time we have produced more than 70 videos and 300 photographs to support Tern's UK and EU marketing, all built around the same goal:
Give Tern's audience enough detail on the bike's features without it feeling like forceful pieces of advertising.
This content increased Tern's brand presence, solidified a deeper connection with their audience and drove sales worldwide.
Tern Product Launch Campaigns
Main Launch Films
Each launch has its own main film, timed to release day and built to introduce the bike's core story. This content highlights the user profile, what problem the bike solves, and what makes the model different from competitors.
These films tend to be the first piece of content a potential customer views when discovering a new Tern product.
See our latest Main Launch film for the Tern GSD Gen 3:
Tech Videos
Alongside the launch film, we produce more detailed technical breakdowns covering features and specifications for prospective customers who want more information before purchasing.
Cargo capacity, folding mechanisms, motor and battery specs, and how a new model compares to what's already in Tern's range.
See an example below:
Social Ads
We cut shorter, platform-specific versions of the same content for paid and organic social, built to work without sound and to land the key selling point in the first few seconds rather than relying on a full watch-through.
See an example social ad below:
Client Testimonials
To support Tern across the Awareness, Consideration, and Decision stages of their sales funnel, we developed compelling client testimonial content.
These testimonials played a key role in guiding prospective customers through the buying journey, encouraging them to convert and purchase Tern eBikes.
In turn, this content also equipped Tern’s dealers and distributors with authentic, relatable stories that resonated with their audiences—contributing to increased sales.
Since partnering with DvG, Tern has continued to expand its global reach and grow eBike sales worldwide.
BTS Content
Behind-the-scenes content from each shoot has become part of the campaign in its own right, giving Tern's audience a look at how the launch films and photography were made.
Across the full partnership, this content has contributed to more than a million views and 50,000 engagements, and supported measurable sales growth for Tern across UK and EU markets.
See the BTS reel below or on Tern's Instagram here:
