Product & brand
video & content production
We produce product and brand content across a wide range of categories:
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Consumer tech with Canon, outdoor mobility with Tern eBikes and product explainers for CONVOY eTrailers.
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Specialist product ranges from Reflo's reusable bottles to Clinical Mobility Solutions and Roxform's foldable e-bikes.
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Fashion with Barbour, Penelope Chilvers, Edward Sexton and Tusting, ceremonial heritage with the Household Cavalry Mounted Regiment.
What connects all of them is not the product category; it is the brief:
Help a brand promote their product to engage with audiences and drive sales.
Product & Brand Campaigns
Product Launch
Launch content is usually the time sensitive projects we work on at DvG.
For Tern and Canon, that means producing main launch films timed to specific product releases.
Content that has to be ready to publish the moment the embargo ends and the product goes live.
We plan these productions backwards from the release date, building in time for revisions, so the content is on time and can be localised for different regions before launch.
Branded Content
We specialise in creating brand awareness films that capture the essence of a brand and make a lasting first impression.
These films are designed to spark interest, tell a compelling brand story, and connect with audiences on an emotional level.
We have delivered successful awareness campaigns for clients such as Canon, Tern eBikes, Edward Sexton, Tusting, etc. Each project is tailored to reflect the brand’s identity, values, and visual language while increasing visibility and engagement across digital platforms.
Product Explainers
Some technologies are complex and need to be explained in a simplified manner before a viewer is converted.
This is where tech and comparison content is important.
Reviews such as the Triride Compact HT versus Klaxon Scrambler comparison, or feature breakdowns for Tern's GSD electric cargo bike, are good content examples that are designed for specific stages of the customer journey.
This content tends to be longer in duration than a standard ad because the audience is already interested in the product and is searching for details before purchasing.
Social Reels & Ads
Alongside longer-form films, we cut shorter, platform-native versions for Instagram, TikTok and paid social.
These ads are sized and paced for an audience that needs to be engaged within the first 3 seconds of watching the content.
For a brand like Roxform or Yoga Bear Mats, that short-form content is often what actually drives sales, with the longer films doing the brand-building work behind it.
