THE BRIEF

Created content campaigns for Roxform, an e-mobility brand, focusing on the Plico, Porto and Stride e-bikes for commuters and families who need practical and portable transport.

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KEY OPPORTUNITIES

 

Limited brand awareness:
Potential buyers were unaware of Roxform in a crowded e-bike market dominated by more established names.

 

Difficulty understanding the product:
The e-bike benefits were not obvious from static product images alone, making it hard for prospective buyers to grasp what sets them apart from standard e-bikes.

 

Low conversion rates:
E-bikes are a high-consideration purchase. Without seeing the technological benefits and ride experience in action, prospective buyers were hesitant to commit.

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THE SOLUTION

Delivered a content campaign that promoted the lifestyle that surrounds the e-bikes, driving brand awareness, product understanding, trust and increased online sales by 70%.

 

THE CONTENT CAMPAIGN