THE BRIEF

Created content showcasing the partnership between Losberger De Boer, a global provider of temporary and semi-permanent structures, and Goodwood, home of the Festival of Speed and Goodwood Revival, putting the infrastructure behind these events in front of the audiences who experience them.​

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KEY OPPORTUNITIES

 

Limited visibility of the partnership:
Hundreds of thousands of people attend the Festival of Speed every year, but not many know that the hospitality suites, grandstands and pavilions are built by Losberger De Boer.

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Difficulty conveying scale and craft:
A finished structure looks straightforward from the outside. What does not come across in a static photo is the scale of the build, the speed of the turnaround between events, or the engineering behind a temporary structure built to safely host a crowd of that size.

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Low awareness among prospective event clients:
Other major event organisers weighing up Losberger De Boer for their own venues had little content proving the company's capability at a prestigious, high-profile event like Goodwood.

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THE SOLUTION

Delivered punchy ads covering the Festival of Speed and Revival, putting Losberger De Boer's work at Goodwood front and centre, building brand awareness and credibility with future event clients by showing the scale of what they had delivered.​

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THE CONTENT CAMPAIGN