THE BRIEF

Discovered Estancia Los Potreros’ business challenges and growth objectives, then created content campaigns that strengthened their brand and supported their goals to drive bookings.​

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KEY OPPORTUNITIES

 

Brand awareness

Increase social media presence with authentic, high-quality content to introduce more potential guests to the estancia.

 

Offering clarity

Showcase the estancia as more than a horseback riding destination, highlighting experiences such as hiking, birdwatching, food and nature to appeal to a wider audience.

 

Increase bookings

Build trust through engaging content that inspires confidence and encourages more guests to book directly rather than through agencies.

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THE SOLUTION

 

Increased brand awareness, adoption, trust, leads & sales through promotional and storytelling content.

 

We created documentary-style content through to viral social-first videos to gain more reach, resulting in an increase in their following of 150%.

 

We produced over 50 different types of video content to be used across their website, social channels and during events to drive more viewers to enquire. You can view the reels on their Instagram here.

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THE CONTENT CAMPAIGN