CONVOY
THE BRIEF
CONVOY, required content to showcase their prototype. Introducing the e-Trailer that can turn any adult bike into an e-bike.
KEY OPPORTUNITIES
Limited brand awareness:
Potential investors and customers were unaware of the brand and company.
Difficulty explaining the technology:
Due to the complex technology, we saw an opportunity to highlight the features in an engaging, simplified manner so that audiences could understand how the e-Trailer works.
Brand & product adoption:
Content was required to drive viewers to CONVOY's website, build trust and drive investment during seed rounds.
THE SOLUTION
Delivered a content campaign driving brand awareness & investment.
THE CONTENT CAMPAIGN
CONVOY Prototype Launch Promo
Created brand awareness. Engaged with prospective customers & investors.
CONVOY Social Ad
A short promo featuring a different rider profile to target other audiences.
PHOTOGRAPHY
We also captured a combination of lifestyle photographs and studio product shots so that CONVOY had a variety of material to showcase the prototype.
