CONVOY
THE BRIEF
CONVOY, required material for the first-ever product launch. Introducing the e-Trailer that can turn any adult bike into an e-bike.
KEY OPPORTUNITIES
Limited brand awareness:
Potential investors and customers are unaware of the brand and company.
Difficulty launching new products:
The new e-trailer struggled to gain traction due to lack of exposure and complex technology not being explained in an engaging simplified manner.
Low Conversion Rates:
Website visitors were not becoming customers. There was not enough authentic content to build trust. Prospective clients were hesitant to convert.
THE SOLUTION
Delivered a content campaign driving brand awareness, investment & sales.
THE CONTENT CAMPAIGN
CONVOY Product Launch Promo
Created brand awareness. Engaged with prospective customers & investors.
CONVOY Business Overview Film
Built trust and incentivised brand adoption, driving unit sales & investment.
CONVOY Product & Tech Explainer
Simplified complex technology to help viewers understand how the e-trailer works.
CONVOY Social Ad
A short promo featuring a different rider profile to target a different audience.
PHOTOGRAPHY
We also captured a combination of lifestyle photographs and studio product shots so that CONVOY had a variety of material for launch.
