
Marengo
THE BRIEF
Create content campaigns for Marengo, a security organisation aimed at keeping clients safe by providing intelligence and protection in rural and urban environments worldwide.
KEY OPPORTUNITIES
Limited brand awareness:
Potential clients were unaware of the brand and company.
Difficulty understanding their services:
Due to the variety of services, prospective clients often found it difficult to identify the solutions that best met their needs.
Low conversion rates:
Website visitors were not becoming clients. Lack of trust. Prospective clients were hesitant to convert.
THE SOLUTION
Delivered a content campaign driving brand awareness, adoption, trust, leads & sales.
THE CONTENT CAMPAIGN
Marengo Short Business Promo
Created brand awareness. Engaged with prospective clients.
Marengo Individual Service Explainers
Created over ten individual service explainers. Built trust, incentivised brand adoption and drove sales through targeted videos for specific prospective clients.
Marengo Business Overview Film
Elaborated Marengo’s services in an engaging, informative and simplified manner for audiences to understand what solutions meet their needs.
